Must Know Pros and Cons of Social Media
While social media is, without question, necessary
for your business, there are pros and cons of Social Media that brands and social professionals
must grapple with. Let’s talk through what some of those look like, and how to
approach them to make the right decisions for your social strategy.
Why You Need Social
Media in Daily Life
It’s easy for the negativity around social media to overshadow its benefits. And there are plenty of “pros” to celebrate. Let’s get into why social media is good, and the positive impact of social media on our lives.
The Pros of Social Networking
Ask yourself how you can take more
advantage of the Social media, following whenever you decide to check out your favorite
social networks.
Easy and Instant
Communication
We can simply open up our laptops
or pick up our smartphones and immediately start communicating with anyone on
platforms like Twitter or one of the many social messaging apps available.
News and Information Discovery
If you want to know what's going
on in the world, all you need to do is jump on social media. An added bonus is
that you can customize your news and information discovery experiences by
choosing to follow exactly what you want.
Latest Opportunities for Business Owners
Business owners and other types of
professional organizations can connect with current customers, sell their
products and expand their reach using social media.
Fun and Enjoyment
A lot of people turn to it when
they catch a break at work or just want to relax at home. Since people are
naturally social creatures, it's often quite satisfying to see comments
and likes show up on our own posts.
The Cons of Social Networking
If social media is your primary
source for news and other information, you could end up in a filter bubble,
which is when you've isolated yourself from new information and engaging with
people who have different perspectives.
Information Overload and Overwhelm
With so many people now on social
media tweeting links and posting selfies and sharing YouTube videos, it
sure can get pretty noisy. Becoming overwhelmed by too many Facebook
friends to keep up with or too many Instagram photos to browse through isn't
all that uncommon.
Privacy Issues
So much is shared online these
days that issues over privacy are becoming an increasingly big concern. Whether
it's a question of social sites owning your content
Social Pressure and Cyber Bullying
The pressure to do certain things
or act a certain way can be even worse on social media than it is at school or
any other offline setting. In some extreme cases, the overwhelming pressure to
fit in with everyone posting on social media or becoming the target of a
cyberbullying attack.
Feelings of Social Isolation
Since people are
now connected all the time and you can pull up a friend's social profile
with a click of your mouse or a tap of your smartphone.
Lifestyle Habits and Sleep
It can sometimes promote too
much sitting down in one spot for too long. Likewise, staring into
the artificial light from a computer or phone screen at night can
negatively affect your ability to get a proper night's sleep.
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